CXO Masterclass with AIB

CXO Sales Masterclass By Winning By Design

Brought to you by AIB & Act

How to Scale your Revenue using a Scientific Approach

In our most recent masterclass, we brought our founders together to learn about the frameworks that govern SaaS. We shared insights on how to navigate from Product Market Fit, through Go To Market and to Scaling. The practical workshop was all about our founders and management teams in the audience contributing real life challenges.

About Winning by Design

Winning by Design is the premier provider of SaaS and Sales as a Science strategy consulting and coaching programs trusted by over 250 SaaS sales and high-velocity sales organizations, ranging from Adobe, Adroll, to Zenefits. The firm is headquartered in Menlo Park, CA with global offices in Europe, China, Brazil, Australia and Canada. To learn more visit

Jacco vanderKooij

Jacco is the founder of Winning by Design and the author of Blueprints of a Sales SaaS Organization. He is the youngest in a family of eight, raised in a small farmers’ village in the Netherlands. He had the opportunity to represent his country in 2 world championships Triathlon. He now lives and works in Silicon Valley.