Greyscout joins the Act Portfolio
“Our objective is to empower brand owners with a cost-effective, scalable, and user-friendly solution that ensures full control over online activity related to their brand“.
John Killian, CEO and Co-Founder of Greyscout.
We are pleased to welcome Greyscout to the portfolio.
GreyScout is a SaaS platform for online brand protection, dedicated to safeguarding brands against the digital threats of grey market activities and counterfeit selling. Trusted by industry leaders, GreyScout empowers brands to detect, verify, and enforce against grey market vendors and counterfeiters with unmatched precision.
Grey market trade is a growing concern that often overlaps with the trade of fake goods. According to the OECD, it accounts for 3.3% of global annual trade, equivalent to a staggering €825 billion per year. Grey market activity continues to thrive due to substantial price differentials for high-end, sought-after items and as well as everyday essentials. Furthermore, the rapid growth of the e-commerce sector, valued at approximately $6.3 trillion, has been further accelerated by the widespread adoption of online shopping and the impact of COVID-19. This inadvertently fueled the expansion of the grey market selling as consumers increasingly turned to online retail.
GreyScout’s focus lies in addressing the challenges posed by the surge in suspected bad actors and unverified sellers. Through reseller verification and product authentication, the platform automatically removes infringing product listings from the customers’ view. This reduces the manual efforts of e-commerce and legal teams in tracking and boasts an impressive 98% success rate on key customers’ enforcement and IP portals submissions.
Furthermore, GreyScout’s streamlined onboarding process significantly reduces setup time, transforming what used to take weeks or even months into a mere matter of hours.
We look forward to working with John, Chris, and the talented Greyscout team as they begin their new chapter of growth!
