B2B Marketing Webinar with Shari Johnston from Winning By Design

Act Team

Transforming to Remote Selling and Customer Success - Webinar with Winning By Design & Act VC

Accelerating Growth with an Account Based Strategy

Winning by Design has helped some of the world’s largest companies create an effective remote sales and customer success experience. Reps need to learn a specific set of skills for effective Remote Selling, including new ways of facilitating stakeholder conversations, customer impact reviews, running demos, and more.

The Host – Shari Johnston

Partner, Account-Based Lead

Account-Based Marketing thought leader. Formerly held executive marketing roles at Casetext, Radius, OpenDNS, and Demandbase. Recipient of “Top Women in Revenue” in 2017. Founder of the nonprofit WomeninRevenue.org.

During the webinar, Shari will focus on the challenges that many B2B SaaS marketing managers face and discuss how you can adopt a scientific approach to coaching your front line teams in a new remote working environment.

We will take an interactive walk through how an account based strategy drives growth by aligning GTM teams to focus on winning and growing accounts that will be your next best customers.

Key takeaways:

· Learn the advantages of an account based strategy

· How to uncover your ideal customer profile (ICP)

· How to win at account-based prospecting

· Target Audience: CxOs + Heads of Marketing

When? Thursday 7th May, 3:30pm – 4:45pm

Who for? Act portfolio and Network – CxOs + Heads of Marketing

You can register your interest for the webinar here

We hope you can join us!