B2B Marketing Webinar with Shari Johnston from Winning By Design
Accelerating Growth with an Account Based Strategy
Winning by Design has helped some of the world’s largest companies create an effective remote sales and customer success experience. Reps need to learn a specific set of skills for effective Remote Selling, including new ways of facilitating stakeholder conversations, customer impact reviews, running demos, and more.
The Host – Shari Johnston
Partner, Account-Based Lead
Account-Based Marketing thought leader. Formerly held executive marketing roles at Casetext, Radius, OpenDNS, and Demandbase. Recipient of “Top Women in Revenue” in 2017. Founder of the nonprofit WomeninRevenue.org.
During the webinar, Shari will focus on the challenges that many B2B SaaS marketing managers face and discuss how you can adopt a scientific approach to coaching your front line teams in a new remote working environment.
We will take an interactive walk through how an account based strategy drives growth by aligning GTM teams to focus on winning and growing accounts that will be your next best customers.
· Learn the advantages of an account based strategy
· How to uncover your ideal customer profile (ICP)
· How to win at account-based prospecting
· Target Audience: CxOs + Heads of Marketing
When? Thursday 7th May, 3:30pm – 4:45pm
Who for? Act portfolio and Network – CxOs + Heads of Marketing
You can register your interest for the webinar here
We hope you can join us!