Lative

Lative helps companies understand their sales data and invest resources where they’ll have the greatest impact. Instead of juggling multiple sheets, models and disconnected tools, Lative unifies the sales planning process in one cloud-based platform by connecting top-down targets and quota plans with bottom-up sales productivity and capacity.

Teams can model and simulate future org designs to have the most effective sales team for achieving revenue goals, adjust plans in real time, and gain clear visibility into sales productivity and efficiency through AI Insights. This allows them to make smarter hiring and investment decisions based on data rather than assumptions, identify risks and opportunities before they impact revenue, and track execution with confidence.

Lative was launched in 2022 by industry veterans Werner Schmidt and Laura Tortosa Sancho, bringing together over 32 years of senior operations experience from Sage, Citrix, and Deloitte. They recognised a common pain point: manual, fragmented sales planning that lacks real-time visibility and tracking execution. Frustrated by high-performing teams wasting time on outdated spreadsheets and models, Werner and Laura created Lative to deliver real-time sales intelligence and automated planning with AI. For end users, this means smarter planning, instant insights, and the ability to make faster, better decisions with customers seeing up to 24% increases in sales productivity across segments. “We saw the same issue over and over again, in every company we worked in - sales planning was slow, manual, and stuck in spreadsheets,” said Werner Schmidt, Co-Founder and CEO of Lative. “We built Lative to change that, and to give sales teams real-time visibility and confidence so every decision is informed, not guessed in this critical activity for go to market organisations. Every sales organisation needs to plan and track execution, and it’s mainly done in spreadsheets today. Now there's a better way.”

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